A Tale of Two Job Postings: Burger King vs. Murder Burger

A hat tip to my friend Chris in New Zealand for passing along the job posting for a new burger place opening near their house. It got me thinking.  We want to hire extraordinary people and yet if you removed the names of most companies from the masthead you’d be hard pressed to differentiate one job post from another.

A tale of the tape comparison for identical jobs at two different burger joints.  The first is from Burger King, the second from the aforementioned burger slingers in New Zealand called Murder Burger (yep, seriously).

Burger King Team Member

If you’re ready for a job that sizzles with potential, you’re ready for BURGER KING®!

BURGER KING® sells the best fire-grilled hamburgers in the world. We are looking for Team Members who are motivated, team oriented, friendly, dependable and driven to providing excellent guest service!
Tell us more about you and why you think you would make a great addition to our winning team.

Murder Burger Team Member

Murder Burger Job Description

Before we break it down, I know it’s killing you.  I had to look it up too.  A ‘P addict’ is Kiwi slang for a meth-head.

With that out of the way, if you were a student which place would you rather work?  I think the Murder Burger (great name which only adds to the allure) ad is phenomenal for a few reasons:

1. This goes without saying, but it’s completely unique, honest and refreshing.
2. It demonstrates what the applicant may potentially get out of the job (sense of community and fun) rather than stating what the company ‘needs.’  Didn’t we learn in third grade to ‘show, don’t tell.’
3. It is calling for smart, fun people that will create a distinctive environment and recognizes that skills (used loosely here) can be taught but fit cannot.  Which is more likely to pull in a certain ‘type’ of person who can think for themselves and relate to their coworkers and clientele?
4. Murder Burger recognizes that this is a job and doesn’t oversell or over-hype with obviously false claims (a career path that ‘sizzles with potential’…seriously?).  You’re still flipping burgers after all.  Tangent alert: Note to HR people and marketers alike – exclamation points do NOT make things more exciting.  Please, never ever ever use them!!!  If you have a gun to your head and you absolutely must then one is sufficient especially if you’re older than 17, male or you didn’t just get asked by your crush to the Sr. prom.

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