The New Competitive Advantage

The more research I do on the topic the more I wonder why business leaders aren’t spending 80% of their day thinking about this.

In the evolving ‘knowledge economy,’ loosely defined as those industries upon which physical outputs are scarce (e.g. tech, consulting) the only competitive advantage you have is the creativity and the innovation of your employees.

And employees are only creative and innovative when they are engaged.  Gallup’s studies show only 29% are engaged with their work.  Less than one in three!  If there is a more damning statistic to the job our business ‘leaders’ are doing I don’t know it.

No time like the present to start.  Put down the Blackberry, back away from the powerpoint deck and get some real work done by turning your attention to you most important constituents.

Get to know your employees.  Understand what motivates them.  Listen to their goals.  Put their strengths to work.  Eliminate the distractions caused by all the petty nonsense and let them focus on what really matters and what they’re most excited about.

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